The Blog: Website & Marketing Tips for Small Business Owners

Straightforward guidance on Squarespace websites, SEO, Google tools, email marketing, and digital strategy for small business owners. We break down complex topics into bite-sized advice you can actually use.

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Courtney 10/14/26 Courtney 10/14/26

How to Build a Squarespace Landing Page That Brings In Business

Your new offer deserves a page of its own. Learn how to build a Squarespace landing page that brings in bookings and sales, from the sections to include to using saved sections and saved pages so you never start from scratch.

Courtney 9/30/26 Courtney 9/30/26

Why Your Small Business Needs an Email List

An email list is the one way to reach your customers that no platform can cap or take away. Here's why it matters even more now that Meta is charging for links, what to send, and how to start building your list from your website this week.

Courtney 9/2/26 Courtney 9/2/26

How to Rebrand Your Business Without Losing Customers

A successful rebrand communication plan has three phases: announcing internally to get your team aligned, building external anticipation in the two to three weeks before launch, and updating every touchpoint on your debut date. The communication takes more effort than the creative work, and it matters just as much.

Courtney 6/23/26 Courtney 6/23/26

One Profile or Two? How to Decide for Social Media

One of the most common questions we get from clients who run more than one location or brand is whether they need separate social media profiles or if they can keep everything under one roof. The answer isn't the same for everyone, and getting it wrong in either direction creates problems: a confusing follower experience, content that doesn't land, or a management situation that's hard to undo.