The Blog: Website & Marketing Tips for Small Business Owners

Straightforward guidance on Squarespace websites, SEO, Google tools, email marketing, and digital strategy for small business owners. We break down complex topics into bite-sized advice you can actually use.

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Courtney 7/3/26 Courtney 7/3/26

Why I'm a Stickler for Brand Guidelines, No Exceptions

Brand guidelines exist for one reason: so people recognize you. Not just your logo. You, the business, the moment they see your colors, your fonts, or even just the shape of your layout. That recognition is what turns a scroll-past into an "oh, I know them" and eventually into a client.

Courtney 6/19/26 Courtney 6/19/26

How to Plan Website Photos That Work for Your Design

Great website photos don't require an expensive shoot. You need intentional, well-lit, on-brand images with plenty of breathing room around your subject — shot with your website layout in mind from the start.