Courtney 9/15/26 Courtney 9/15/26

One Services Page or Individual Pages? Here's How to Decide

If you're building or rebuilding your website, you've probably hit this question: should every service get its own page, or is one solid overview enough? It feels like a small decision, but it shapes how your site ranks, how easy it is for people to find what they need, and how much upkeep you're signing up for down the road.

Courtney 9/2/26 Courtney 9/2/26

How to Rebrand Your Business Without Losing Customers

A successful rebrand communication plan has three phases: announcing internally to get your team aligned, building external anticipation in the two to three weeks before launch, and updating every touchpoint on your debut date. The communication takes more effort than the creative work, and it matters just as much.

Courtney 8/6/26 Courtney 8/6/26

What ADA Website Compliance Actually Means (And What I Do About It)

Accessibility isn't about avoiding a lawsuit first. It's about the person using a screen reader because they're blind, the person navigating by keyboard because a mouse doesn't work for them, and the person reading your site in bright sunlight on their phone who needs enough contrast to see it clearly.

Courtney 7/29/26 Courtney 7/29/26

How to Write a Blog Post for Your Business (My Actual Process)

Writing a blog post that works starts with picking a topic your audience is searching for, writing it in a structure that's easy to scan, and finishing with the SEO basics (title, description, and URL) that help people and search engines find it. Then, once it's published, you share it and submit it to Google Search Console so it gets indexed faster.

Courtney 7/3/26 Courtney 7/3/26

Why I'm a Stickler for Brand Guidelines, No Exceptions

Brand guidelines exist for one reason: so people recognize you. Not just your logo. You, the business, the moment they see your colors, your fonts, or even just the shape of your layout. That recognition is what turns a scroll-past into an "oh, I know them" and eventually into a client.

Courtney 6/23/26 Courtney 6/23/26

One Profile or Two? How to Decide for Social Media

One of the most common questions we get from clients who run more than one location or brand is whether they need separate social media profiles or if they can keep everything under one roof. The answer isn't the same for everyone, and getting it wrong in either direction creates problems: a confusing follower experience, content that doesn't land, or a management situation that's hard to undo.

Courtney 6/19/26 Courtney 6/19/26

When Do You Need a Separate Google Business Profile?

If you own more than one location, operate more than one brand, or run a business where multiple things happen under one roof, you've probably wondered whether you need one Google Business Profile or several.

The rules here are more clear-cut than they are for social media, but there are enough outliers that it's worth walking through each scenario directly.

Courtney 6/19/26 Courtney 6/19/26

How to Plan Website Photos That Work for Your Design

Great website photos don't require an expensive shoot. You need intentional, well-lit, on-brand images with plenty of breathing room around your subject — shot with your website layout in mind from the start.