New Look for Chasing Honey Consulting
You may have noticed—we’re looking a little different these days.
After months of behind-the-scenes work, we’re officially rolling out a refreshed visual identity for Chasing Honey Consulting. That means a new logo, new colors, and a more cohesive brand experience across the board.
What’s changed:
We’ve said goodbye to our original pink and yellow palette (which served us well in our scrappy early days!) and welcomed in a bold, purposeful mix of purple and orange. It’s a color story that feels more aligned with who we are now—creative, confident, and energized by the work we do.
But here’s what hasn’t changed:
Our mission remains the same: to help small businesses grow with confidence by building a strong digital foundation. We’re still offering Squarespace websites, local SEO, email marketing, and streamlined marketing systems—designed to work for real life, not just launch day.
This brand refresh isn’t about chasing trends. It’s about reflecting the clarity and care that we bring to every project, and making sure the way we look on the outside matches how we show up on the inside.
Why we refreshed our brand
When Chasing Honey first launched, our branding was built during late nights and early mornings—fast, functional, and full of heart. But over time, we’ve grown into something more refined. Our systems are stronger, our strategies are deeper, and our relationships with clients are more collaborative than ever.
We wanted our branding to evolve with us.
The new design honors the creativity and warmth at the heart of our work, while bringing in a sharper sense of direction. It’s rooted in who we’ve always been—but ready for where we’re headed next.
What to expect moving forward
Over the next few months, you’ll start to see our new branding appear across everything from our website and emails to client documents, welcome packets, and social media templates. If you're a current client, some of your materials may get an updated look as part of our ongoing work together.
We’re also working behind the scenes to improve your experience with new guides, clearer processes, and even a few exciting service updates. (Spoiler: yes, we offer blog writing and email marketing now!)
Thank you for growing with us
Whether you’ve been with us from the beginning or just recently joined the hive, we’re so grateful to have you here. This evolution is a reflection of the trust and support we've received from our community—and we can’t wait to keep building something meaningful with you.
With gratitude,
The Chasing Honey Consulting Team
