The Blog: Website & Marketing Tips for Small Business Owners
Straightforward guidance on Squarespace websites, SEO, Google tools, email marketing, and digital strategy for small business owners. We break down complex topics into bite-sized advice you can actually use.
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One Profile or Two? How to Decide for Social Media
One of the most common questions we get from clients who run more than one location or brand is whether they need separate social media profiles or if they can keep everything under one roof. The answer isn't the same for everyone, and getting it wrong in either direction creates problems: a confusing follower experience, content that doesn't land, or a management situation that's hard to undo.
When Do You Need a Separate Google Business Profile?
If you own more than one location, operate more than one brand, or run a business where multiple things happen under one roof, you've probably wondered whether you need one Google Business Profile or several.
The rules here are more clear-cut than they are for social media, but there are enough outliers that it's worth walking through each scenario directly.