Cleaning Company Website Design: Simply Cleaning Case Study
Residential and commercial cleaning for the Eau Claire and La Crosse areas.
Industry: Residential and Commercial Cleaning
Location: Eau Claire and La Crosse, Wisconsin
Platform: Squarespace 7.1
Timeline: 4 weeks
Project Type: Custom Website Design
Services Provided:
Custom Squarespace website design
Website copywriting
Quote request and contact form setup
Foundational SEO (meta titles, descriptions, Google Search Console, Google Analytics)
Local SEO setup
Where They Started
Simply Cleaning had outgrown their template site. They built one early on to get the business off the ground, which was a smart move at the time. But as they took on more residential homes and commercial accounts, the website wasn't keeping pace with the work. Service info was scattered, the quote process felt clunky for new clients, and search visibility was thin for a company that depends on local searches to bring in steady bookings. They needed a real website that could carry the weight of a growing cleaning business and represent both sides of what they do.
What We Built
We designed a custom Squarespace site that reflects how Simply Cleaning actually works. Residential and commercial each have their own clear space on the site, so a homeowner looking for regular housekeeping and a property manager looking for office cleaning land in the right place without guessing. We wrote the copy alongside the team so it sounds like them and answers the questions new clients actually ask before booking. The inquiry forms gather what they need to quote a job accurately, not generic fields they'd have to follow up on. We also put a local SEO foundation in place. Meta titles, meta descriptions, Google Search Console, and Google Analytics are all configured, so the site is set up to show up in local searches across the service area from day one.
How It’s Working
One month in, one early pattern stands out. The About page is pulling almost as much traffic as the Residential Cleaning page, which says something real about how people make decisions in this industry. Cleaning is a trust-first hire. Before someone lets a stranger into their home or office, they want to know who's coming. Simply Cleaning's About page is doing exactly that work, and the service pages are right there to catch readers when they're ready to book. Their website is doing its job, and we love that we got to build it with them.
