TCM Wellness App Website & Marketing: Root and Remedy Health Case Study
Building a complete digital presence for a cutting-edge wellness app through strategic marketing support and website development
Ongoing website development and marketing support for a Traditional Chinese Medicine diagnostic app and wellness platform
Industry: Health & Wellness Technology
Location: Nationwide (Mobile App)
Platform: Squarespace 7.1
Services Provided:
Website Content Optimization
Logo Suite Development
E-commerce Integration (Syncee Drop Shipping)
SEO Optimization (Meta Titles & Descriptions)
Social Media Profile Setup (Facebook & Instagram)
App Improvement Coordination
Ongoing Marketing Support
the Challenge
Root and Remedy Health had launched an innovative mobile app that uses Traditional Chinese Medicine principles and AI technology to provide personalized wellness assessments. Their previous agency had successfully built their iOS and Android apps with professional branding, but the website was a rush job—thrown together quickly just to have something online at launch.
The founder knew he needed ongoing marketing support to build out the digital presence properly, but he didn't have the time or expertise to handle it himself. The website existed, but it needed significant improvements: better content, proper SEO, e-commerce functionality for product recommendations, and social media presence to support the app launch.
Root and Remedy needed a marketing partner who could take the foundation that existed and systematically build it into a complete, professional digital ecosystem—without disrupting their focus on app development and user acquisition.
the Solution
Through our ongoing monthly marketing retainer, we spent the first several months systematically improving every aspect of Root and Remedy's digital presence. Rather than a one-time redesign, this was strategic, iterative work that built on what existed.
We developed a complete logo suite to give them the brand assets they needed across all platforms. We optimized existing website content to better explain TCM patterns and the app's functionality, then added proper meta titles and descriptions for SEO. We integrated Syncee for drop shipping, allowing them to recommend and sell wellness products directly through the website based on users' TCM assessment results.
We set up professional Facebook and Instagram business pages to establish their social media presence. And we coordinated with the development team on app improvements, facilitating updates and bug fixes to enhance the user experience.
Each month, we focused on the highest-priority improvements—building their digital presence piece by piece while they focused on growing their user base.
the Results
Root and Remedy now has a complete digital ecosystem that supports their innovative app. The website educates visitors about Traditional Chinese Medicine, the e-commerce integration allows them to generate revenue from product recommendations, and their social media profiles provide channels for user engagement and education.
The systematic approach meant nothing was rushed or half-finished. Each improvement was thoughtfully implemented and optimized. The website now serves as both an educational hub and a revenue-generating platform, while our ongoing support ensures they can continue improving and adapting as the business grows.
Through consistent monthly marketing support, Root and Remedy has the professional digital presence they need to compete in the wellness technology space—without pulling the founders away from what they do best: building and improving their app.
